Kevin Levrone has once again made bodybuilding headlines, this time with major accusations against Fitness Authority. The news comes just weeks ahead of the 2026 Mr. Olympia.

Kevin Levrone's partnership with Fitness Authority (FA) officially ended in April 2026, attributed to "unethical business practices" on FA's part. Levrone has since confirmed that legal proceedings related to the matter are underway.

On September 5th, Levrone took to Instagram to set the record straight on his ties with Fitness Authority.

"I want to be absolutely clear: I'm not involved in, responsible for, or overseeing the formulation, the manufacturing, the quality control, distribution, or sales of any Kevin Levrone Signature Series products, point blank period," Levrone said in the video posted on his Instagram account on September 5th. 

He further continued talking about the products currently on the shelves. 

"Or currently being offered by FA, I have nothing to do with that. I also have no knowledge of how these products are presently being manufactured, what standards they are being manufactured to, or even applied to them."

The timing is notable. Levrone remains one of bodybuilding's most recognizable names, often cited as the greatest competitor never to win Mr. Olympia, and his statement comes right as the sport's biggest platform, the 2026 Mr. Olympia (September 24-27, Las Vegas), draws industry-wide attention.

As for the Levrone and FA situation, No further details have been released at this time. 

While the FA situation plays out, Levrone isn't slowing down as he's already introduced what comes next: Unkrowned King. 

Kevin Levrone enters a new chapter with Unkrowned King 

Kevin Levrone's original supplement line, Levrone Signature Series, built a reputation for being thorough, covering nearly every category in the sports nutrition space. His new venture, Unkrowned King, looks set to pick up where that brand left off.

According to the reports put out by Stack3d on their website, protein products will anchor the early lineup. Unkrowned King is launching with seven different protein options, each aimed at a different budget or nutritional need. Whey Pro offers a more affordable entry point, while Whey+ combines whey with egg protein.

ISO Pro and Isolate+ target buyers looking for premium isolate formulas, and Beef provides a non-dairy alternative. Night Protein pairs milk protein with GABA, and Mass Bolic delivers 54 grams of protein while staying relatively light at 692 calories.

Together, the range suggests Unkrowned King isn't launching as a narrow, single-focus brand. From budget whey to isolates and mass gainers, the lineup appears designed to serve a wide range of consumers right out of the gate.

 The brand is expected to launch in Europe first, where Levrone's name still holds significant recognition.

Written by

Chionia Libania Colaco