A message from the former heavyweight King Mike Tyson during the 30-second Super Bowl ad for the MAHA Center caught eyes of many.

Aligned with Robert F. Kennedy Jr.’s Make America Healthy Again movement, the spot didn’t just spark conversation, it even caught the attention of bodybuilding’s biggest legends.

“Her name was Denise. She died of obesity at 25. She had a heart attack. I was so fat and nasty, I would eat anything. I was like 345 pounds, a quart of ice cream every hour. I had so much self-hate when I was like that; I wanted to k*** myself,” said Mike Tyson as he narrates his story about being unhealthy.

Adding more on this, he said, “We're the most powerful country in the world, and we have the most obese, f**** people. Something has to be done about processed food in this country.” This ad was further reshared by Milos Sarcev.

Mike drew a stark contrast between America’s status as a global superpower and its declining health outcomes. He went on to point out that over 40% of U.S. teenagers are overweight, 38% are pre-diabetic, and nearly 79% of a child’s diet consists of ultra-processed foods, compared to under 20% in many peer nations.

The ad urged fans to choose real, whole foods instead of processed foods, which can be harmful in the long run. It ends with Tyson and his son biting into apples.

Mike Tyson Ad got much-needed attention

Experts have applauded the administration’s push for whole foods, but have raised an eyebrow at its inverted food pyramid, boldly spotlighting meat and dairy while urging a sharp break from processed fare.

“What first stood out to me is the new inverted pyramid, where meat, butter, and whole milk were given really striking prominence,” Susan Mayne, professor of epidemiology at the Yale School of Public Health, said in a recent interview with a university website

“Protein is emphasized but not plant-based proteins such as beans. This pyramid conveys a shaky foundation, which is ironically consistent with some of the underlying science,” said Susan.

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Written by

Suryakant Das

Edited by

Oajaswini Prabhu